Consumer responses
Initial quantitative validation used to refine needs, price architecture and product direction.
INVESTORS / ÉROSIA LTD
Building the next
lip obsession.
ÉROSIA is an Irish pre-launch lip beauty company developing performance-led, sensory products for a new generation of beauty consumers.
100consumer respondents
11prototype testers — Pool 1.0
€26target product price
70%+target gross margin
THE THESIS / 01
Performance first.
Culture always.
ÉROSIA sits at the intersection of high-performance lip makeup, sensorial product experience and a community-led brand universe.
Consumer discovery has progressed from a 100-person survey into hands-on prototype testing. Product development is now focused around a hero Lip Lacquer concept before range expansion.
VALIDATION / 02
From insight
to product.
Pool 1.0 testers
Prototype testing across Lip Oil, Gloss, Matte and Lip Stain categories in September 2026.
Next validation phase
Further product optimisation, packaging/shade validation and pre-launch testing planned before commercial launch.
ECONOMICS / 03
Designed for
D2C discipline.
Target ASP€26
Target AOV~€50
Target CAC≤ €25
Target repeat — Y125%
Target gross margin70%+
Initial marketIreland D2C
Targets are management objectives and forward-looking assumptions, not historical performance.
GO-TO-MARKET / 04
Ireland first.
Europe next.
Validate D2C demand in Ireland, build a testing-led community and use learnings from the hero product to support future European expansion.
ROADMAP / 05
Q3 2026Consumer research + Testing Pool 1.0
Q4 2026Hero Lip Lacquer optimisation
Q1 2027Packaging & shade validation
2027Pre-launch validation & commercial readiness
INVESTOR CONTACT
Interested in
the next chapter?
ÉROSIA is pre-launch and independently founder-owned. Funding discussions are focused on product validation, launch readiness and scalable D2C growth.
INVESTOR ENQUIRY →